This is a philosophy that has had a huge impact on the way we work here at Pink Giraffe Marketing. We all have a finite number of hours in the day and once we factor in all the time we need for sleeping, spending time with friends & family, doing general chores & all the other activities there are even fewer hours to spend in our business. So what is the answer? Simplify your marketing!
How you spend the hours you have working on your business, especially when you’re just starting out, is going to have a dramatic impact on your success. If you have a simple focused plan, you’re going to move much more quickly (even if your time is limited) than trying to take on too many different elements. The later will leave you completely overwhelmed and feeling like your failing because you’re spreading yourself too thinly!
It’s time to get realistic
Let’s break this down into the lowest number of tasks and activities to be successful. Look at where you are now and what you are doing on a day-to-day basis. Ask yourself these questions:
- What do you wish you were doing more of and what do you feel guilty for not doing?
- What task has been on your to-do list forever and no matter how many times you look at it, you just sweep past it and move on to everything else or it stays on the bottom and you keep telling yourself you’ll get to that one day but that one day never comes?
Once you’ve tracked your time over the course of say a week or a couple of days think “Ok, I’ve got all these tasks that I’ve completed but do I feel satisfied that doing this contributes to my bigger picture? Did that help my business grow or make my life happier and more joyful?” Yes, you do need to have an amount of joy in your life!! Highlight the tasks that have had the most impact in these two areas.
Then with the remaining tasks consider:
a) Should I be delegating these to someone else? Perhaps, you don’t have a VA yet and that’s ok but maybe you should look at the possibility of getting one? Even if it’s just for a few hours a month it would free up your time to work on more meaningful projects and on activities that are going to grow your business.
b) Should these tasks even be done at all? Did it actually have an impact on the growth of the business or increasing your joy/creativity? If not, cut it from your routine. Learning how to say no [in a polite and elegant way] to things that just aren’t going to serve you and your business will free up more time than you realise.
Create a new list of tasks that you know will have a powerful impact on the growth of your business but you’re not doing them right now. Maybe you’re scared of them? Maybe they take up a lot of time and you are so consumed with doing the smaller tasks and ticking things off your to-do list that you haven’t got to them or just think you don’t have the time.
What are the priorities?
Compare the list of tasks that you circled to this new list. If you had to pick 3 to 5 of those tasks that are going to be your absolute focus which would you choose?
I know it sounds overly simplistic, especially if you’re setting up your business but as leaders, we must make these choices. We have to decide what is going to move the needle more.
Your objections… I hear them!
YES, it is scary.
YES, you will sometimes make the ‘wrong’ choice.
And YES, sometimes it will feel bloody uncomfortable.
However, you WILL move a lot faster if you’re making those decisions, taking action and making those mistakes now. Instead of over-thinking it and taking the long, slow route where you make a ton of other mistakes doing what you don’t want to do but think are “easier”.
I’ve been there, I know how tempting it is but honestly, once you jump off the ‘following your fear’ rollercoaster, crazy opportunities start to come your way. You start doing things that you never thought possible & instead of focusing on your FOMO you focus on how you can serve your wonderful tribe.
Clarity is King
One final point about indecisive land. The priorities & paths you follow now might be the same priorities & paths you have in 3, 6, 12 months’ time. DO NOT let that stop you – they are just what is most important right now and if you keep living by that you’ll stop overwhelming yourself. Cut the crappy excuses and get on with building and growing a business that both you and your audience love.
Want help putting together your marketing plan?
If your list still looks like a hot mess or you’re struggling with your FOMO, get in touch to see how we can help you to simplify your marketing.