Whilst I love summer there’s something lovely about the change to Autumn. The beautiful deep colours, the cooler air, the beautiful sunrises and sunsets – it’s a very enduring season. It’s also packed full of ideas for social media posts and creative content!
COLOURS OF AUTUMN
There are so many beautiful colours in nature at this time of year. From beautiful deep reds and bright yellows, nature provides a lot of inspiration for your content at this time of year. Especially great for Instagram, it is great to talk about walks in the cool autumn sun or how beautiful the leaves are.
BACK TO SCHOOL
One of the most profound changes from summer to autumn, particularly for mums and dads is the end of the school holidays! Even if you don’t have kids, you still feel the change as other businesses start to ramp up as their teams are all back from their holidays. The back to school vibe gives great opportunities to talk about new starts, upcoming projects & events and give special back to school offers!
Let’s face it, were British. So how could I not mention our favourite topic; the weather. Much like the beautiful colours of autumn, you can be the warmer for your clients who are feeling the chill! If you’re hanging out of Instagram stories don’t forget obligatory snaps of your slippers / jumpers coming out, lighting candles to give your office a cosy feel or a gorgeous video of a log fire. Makes you feel all warm and fuzzy thinking about it!
MEETINGS, EXHIBITIONS & EVENTS
As summer ends, the calendar seems to fill up with business exhibitions and networking events. What’s more with everyone back in the office, the meetings that were put off over the summer because there wasn’t a date that everyone could make are now scheduled – so share them! Your tribe wants to see behind the scenes of your business. Make sure you share when you’re at an event or catching up with a client. If you don’t want to share with the world who the client is you can always get creative and share a picture of the great coffee you’ve had, the town you’re in or your bright new notepad that’s ready for the meeting.
Hopefully, this gives you a few autumn content ideas to get started with. Follow us on Facebook where we’ll be sharing more ideas, tips and content challenges over the coming months!
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